Smilax Solutions provides a high level of SEO and consulting services. But, what is SEO? How is Smilax Solutions different? And what can it do for me? Search Engine Optimization: The complex art (and science) of preparing web pages so they improve their position in the search engine results listings. Also called SEO or website optimization. It pits you against hundreds (thousands?) of potential competitors. It's a challenging field, whether in the 'trenches' or consulting. May the best search optimizer win. (We always do!)

Our search engine optimization process includes the following:

To track your progress we first need to see where you are. If your website is like most, you'll start somewhere off the edge of the map. That doesn't bother us one bit - we like the challenge.

With Smilax Solutions E-Commerce Store you will have your own HTML & CSS and have complete control over the look and feel of your online store.  No monthly, yearly and service fees.  We will develop fully customized store front for you.

We look at your competitors to see what they're doing online including who is well optimized and who isn't. We also use this opportunity to get to know more about your business. Because an important part of optimization involves connecting you with prospects through word matching, the more familiar we can get with the products, services, and language of your industry, the better off we are.

Your site's technical structure including programming elements, page structures, link titling, dynamic content, and other variables, can stop search engines from properly indexing your site - or even stop them from seeing the site altogether. We use several practiced SEO techniques to analyze your site for these problems including search engine simulators. Because not all search engines are alike, we also check your site out the 'old fashioned' way - we run an experienced eye through the site and the site code.

Search Optimization is partly a matching game. If most prospects search for "a holiday package" (like they do in England) and your site only says "vacation packages" (like we say in Canada), that majority will never connect with you. Consider that example multiplied by the several dozen words and hundreds of combinations of words interested searchers might use to find you. Now you see why keywords and key phrases are vital to the success of your search optimization campaign and why it takes experience and professional software tools to put your site ahead of the rest.

Content may or may not be king when it comes to having a popular site (though if pressed, we would say that it is). But for search optimization and marketing, content is King and Queen - everything else plays a supporting role. This is also where we put that keyword research to work, incorporating the many carefully selected terms and phrases in appropriate balance on your site. Successfully embedding these terms while maintaining the flow and meaning of your site content is an art - which is why it's done by talented writers. In many cases it is necessary to create new passages, or even pages, of content to make proper use of the keyword research and produce optimum results.